Tony Rucinski urged Christian men to confront fear of disapproval and accept greater responsibility in their churches, families and communities during an international conference in Krakow, Poland.
Rucinski, chief executive of the UK’s Coalition for Marriage, addressed the 12th annual conference of the International Foundation for Therapeutic and Counselling Choice, held Nov. 6–8 under the theme “Raise the Sails.” The event focused on language, boundaries, Scripture, sexuality and gender.
In remarks reported by Christian Today, Rucinski said damaging male behaviour is not limited to anger or aggression and can also include silence when something needs to be said. “The Church is bereft of men who will say the right things at the right time,” he said.
Rucinski described biblical masculinity as strength placed under control and directed toward godly purposes. He also linked courage with humility, arguing that Christian men should be willing to serve others at personal cost rather than pursue confrontation for its own sake. “How much am I really willing to serve other people sacrificially?” he asked.
He told Christian Today that churches have not always offered men a compelling sense of purpose. “Men want to be involved in a mission,” Rucinski said. “Men want to be involved in fighting for something good and righteous.” He urged them to “speak truth to power” and “speak truth in love.”
Rucinski has worked publicly on marriage and family policy for years. An Affinity profile describes C4M as a Christ-centred ministry led by Rucinski that seeks to strengthen biblical marriage and supported man-woman marriage. The organization’s website identifies him as its chief executive, while the Family Education Trust lists his previous leadership and communications work.

